"Colourmind » True Colours of Business"

True Colours of Market

Colourmind is an unprecedented marketing research tool using the Colour-Word Association Technique.

Tired of questionnaires? Try colours.

Using the Colour-Word Association Technique allows Colourmind to deliver accurate and in-depth consumer insights.

ColourMind measures the quality and strength of associations of a large sample of respondents, which allows for accurate and profound results. The distinguishing ability of respondents based strictly on the rational component (questionnaires, focus group etc.) causes distortion compared to the inner experience. ColourMind eliminates this restriction by using colours as a communication interface.

Colourmind measures

Colourmind covers the needs of key marketing areas.

BRAND

PRODUCT / SERVICE

PACKAGING

ADVERTISING

Colourmind results

What would you like to find out today?

appeal

Do consumers like it?

value

How important is it to consumers?

attributes

How strongly are attributes related to each other?

trend

Is the trend strengthening or weakening?

A proud partner of Packstar 2016

Colourmind selected top 8 packages for the 2016 Packstar competition based on individual evaluation from 300 respondents.

packages

respondents

'questions'

Our Clients Said

“Colourmind outputs helped us in creating a brand strategy and defining USP.”

Senior Strategy Manager, E.ON
“When measuring brand values the Colour-object association technique discovered nuances we were able to take advantage of when preparing commercial communication.”

Key Account Manager, Ogilvy & Mather
“It gave us confidence to plunge into changes. That brought us a 35% increase in yearly turnover. And this serie of changes has not ended yet.”

Co-owner, Herbadent
“Colour technique discovered consumers’ true perception of our brand and competition.”

Business Unit Manager OTC, Angelini

Colourmind is a proud partner of