Using the Colour-Word Association Technique allows Colourmind to deliver accurate and in-depth consumer insights.
ColourMind measures the quality and strength of associations of a large sample of respondents, which allows for accurate and profound results. The distinguishing ability of respondents based strictly on the rational component (questionnaires, focus group etc.) causes distortion compared to the inner experience. ColourMind eliminates this restriction by using colours as a communication interface.
Colourmind covers the needs of key marketing areas.
What would you like to find out today?
Do consumers like it?
Do consumers like it?
How important is it to consumers?
How important is it to consumers?
How strongly are attributes related to each other?
How strongly are attributes related to each other?
Is the trend strengthening or weakening?
Is the trend strengthening or weakening?
Colourmind selected top 8 packages for the 2016 Packstar competition based on individual evaluation from 300 respondents.